Grafički dizajn
Bruketa&
Hrvatski deflimpijski odbor
Projekt
Projekt „Branding Hrvatskog deflimpijskog odbora” obuhvaća novi vizualni i verbalni identitet organizacije donedavno poznate kao Hrvatski sportski savez gluhih. Cilj rebrandinga bio je povećati vidljivost gluhih i nagluhih sportaša te približiti publici njihovo sportsko iskustvo.
Središnja poruka identiteta glasi: „Mi ne čujemo. Mi osjetimo.” Ona povezuje fizikalnu prirodu zvuka, koji se prenosi vibracijama, s intenzitetom sportskih emocija. Publika je pozvana podržati sportaše koji, iako možda ne čuju navijanje, mogu osjetiti njegovu energiju kroz vibraciju, pokret i zajedništvo.
Vizualni identitet temelji se na dinamičnom logotipu koji se iz kratice HDO transformira u apstraktni zvučni val. Distorzije slova i vibracijski grafički elementi postaju vizualni ekvivalent zvuka, pokreta i sportskog naboja – od starta utrke do udarca lopte.
Sustav povezuje boje hrvatske zastave s dinamičnom sportskom fotografijom, stvarajući suvremen, emotivan i prepoznatljiv identitet koji sport gluhih čini vidljivijim, razumljivijim i snažnije povezanim s publikom.
Godina
2025
Mentori i suradnici
BRUKETA&
Nikola Žinić (kreativni direktor)
Maša Ivanov (direktorica odnosa s klijentima)
Borjan Pavlek (art direktor)
dr. sc. Tea Silvia Vlahović Mlakar (voditeljica strategije)
Lara Žučko (senior copywriterica)
Dino Udović (voditelj projekta)
HRVATSKI DEFLIMPIJSKI ODBOR
Oliver Lušić (predsjednik)
Jakov Previšić (sportski direktor)
Ante Plećaš (voditelj marketinga)
Elizabeta Dabo (voditeljica marketinga)
Drago Mlakar (strateški direktor)
Naručitelj
Hrvatski deflimpijski odbor
Autor
Bruketa& je nezavisna strateška konzultantska kuća za reputaciju, brendove, komunikaciju i transformaciju. Više od 30 godina pomaže kompanijama, institucijama, gradovima i državama povećati svoju vrijednost oblikujući način na koji ih ljudi vide, razumiju i pamte.
Djeluje na sjecištu strategije, poslovanja, kulture, dizajna, komunikacija i tehnologije. Razvija brendove, komunikacijske platforme i organizacijske transformacije te oblikuje proizvode, usluge, korisnička iskustva i društvene inicijative. Polazi od uvjerenja da su reputacija i povjerenje među najvrjednijim resursima svake organizacije, pomažući klijentima definirati svoju ulogu u društvu i pretvoriti strategiju u priču kojoj ljudi vjeruju.
Bruketa& jedna je od međunarodno najnagrađivanijih agencija iz ovog dijela Europe, s više od 800 domaćih i međunarodnih priznanja. Višestruko je nagrađivana na festivalu Cannes Lions te je osvojila 32 nagrade Red Dot, među kojima četiri priznanja „Best of the Best”. Njezini su projekti nagrađeni i na natjecanjima D&AD, Clio Awards, The One Show, ADC New York, New York Festivals, Eurobest, Epica, Effie, iF Design Award, London International Awards, Cresta i Graphis.
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