Grafički dizajn
Atanas Giew
Promijeni sliku
Projekt
Plakat „Change the Picture” nastao je u sklopu kampanje koju su organizirali Philip Morris Bulgaria i Zaklada Promeni Kartinkata s ciljem podizanja svijesti o onečišćenju okoliša opušcima cigareta i njihovim štetnim posljedicama.
Koncept namjerno izbjegava doslovne simbole poput cigareta i znakova zabrane. Umjesto toga, ljudsku glavu spaja sa staklenom pepeljarom, stvarajući metaforu čovjeka kao dijela prirode koju istodobno nastoji kontrolirati i onečišćuje.
Ozbiljnost problema naglašavaju podaci prema kojima je za razgradnju jednog filtra cigarete potrebno do 15 godina. Filtri se postupno razlažu u mikroplastiku koja prodire u tlo, ulazi u vodotoke i naposljetku dospijeva u ljudsko tijelo. Svake se godine u prirodu odbaci oko 4,5 bilijuna opušaka, zbog čega predstavljaju jedan od najzastupljenijih oblika otpada u okolišu.
Godina
2026
Naručitelj
Change the picture Foundation
Autor
Atanas Giew grafički je umjetnik, tipograf i dizajner pokretne grafike sa sjedištem u Sofiji. Profesionalno iskustvo počeo je stjecati već s 15 godina, radeći u lokalnoj tiskari. Diplomirao je na smjeru Plakat i vizualne komunikacije na Nacionalnoj umjetničkoj akademiji u Sofiji, a godinu dana studirao je i na Akademiji likovnih umjetnosti u Varšavi.
Njegovi su radovi objavljeni u časopisima Slanted, Communication Arts i Typism te drugim međunarodnim publikacijama. Godine 2019. osvojio je nagradu Communication Arts Typography u kategoriji plakata.
Danas djeluje kao samostalni dizajner i surađuje s međunarodnim klijentima, među kojima su Coinbase, Old Spice i H&M.
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