The “Branding Heritage of Hotel Emotheo” project is based on the idea that a contemporary hotel is not merely a place to stay, but also a medium through which guests discover a destination. The name Emotheo combines the concepts of emotion and place, creating a connection between each guest’s personal experience and the distinctive character of Imotski.

The visual identity is defined by a minimalist and elegant design language that interprets layers of local heritage in a contemporary form. It draws inspiration from the rich and turbulent history of the Imotski region, a centuries-old meeting point of different cultures and civilisations.

A central element of the project is its integrated storytelling concept, developed in collaboration with Professor Domagoj Nikolić, the hotel’s Development Director. Research into historical sources, medieval tombstones, local legends, social development and regional identity informed a narrative platform that permeates the entire brand, from its name and visual identity to its communication, interiors and guest experience.

Branding was therefore approached not merely as an aesthetic task, but as the creation of an authentic destination brand that enables guests to gain a deeper understanding of the place in which they are staying.