Graphic Design
Barbara Jukić, Ijan Prelac
Choc Block — The Knowledge Block
Project
The “Choc Block – The Knowledge Block” project encompasses the development of a visual identity, packaging design and a series of 47 original 3D puzzle figurines. It brings together play, knowledge and visual culture, with particular attention to detail, clarity of communication and the overall user experience.
The collaboration between Ijan Prelec and Barbara Jukić combines their distinct creative sensibilities, ranging from conceptual development and art direction to precise visual execution and the construction of a coherent graphic system. The aim was to create a contemporary, functional and recognisable design solution that consistently connects the product identity, packaging and figurines.
Year
2026
Mentors and collaborators
Ijan Prelac (visual identity, packaging design)
Barbara Jukić (figurine illustration)
Client
Choc Block
Author
jan Prelec and Barbara Jukić are designers who have collaborated since their student days, when they developed a shared interest in visual communication, illustration and packaging design.
Through academic and self-initiated projects, they continue to refine their visual language, with a particular emphasis on considered typography, illustration and a narrative approach to product design.
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