Sveučilište Sjever is a unique institution dedicated to fostering innovation and creativity across various study areas, including biomedicine, media, communication and design, and STEM fields. It operates in Koprivnica and Varaždin and is strongly focused on practicality and applicability. The University supports and enables students to fully develop in their chosen field by organising exhibitions, student festivals, collaborations with potential employers, professional internships, workshops, and guest lectures.

The Media Design study programme lasts six semesters and is located in the Koprivnica university centre. The curriculum encourages interdisciplinary and critical thinking. Students are encouraged to explore new media, the history and development of design, graphic tools, photography, video, theatre, animation, 3D design, visual presentations, and drawing. The first year of study is dedicated to technical and theoretical knowledge, while the second and third years focus on practical work. During their studies, students engage in extensive multimedia storytelling and collaborations with real brands to build their own portfolios.

Sveučilište Sjever cultivates a calm, alternative, and bicycle-friendly campus atmosphere. Students are highly visible in the cultural life of the city and frequently collaborate with local brands such as Podravka, and independent spaces like FUNK or AK gallery.