Graphic Design
Bruketa&
Grubić Family

Project
Located seven kilometres north of Zadar, Briševo offers favourable conditions for olive cultivation. Its proximity to the sea, abundant sunlight, winds from Velebit, continuous air circulation and distinctive soil contribute to an aromatic olive oil with a high polyphenol content. This environment is home to the Grubić family’s olive oil, presented through packaging that clearly communicates its origin and character.
The classically shaped bottle is made from dark glass in green and amber tones, protecting the oil from light, while the ribbed cap emphasises security and utilitarian elegance. At the centre of the identity is a geometrically constructed lowercase “g”, rendered in strong black contrast. In the die-cut version, the letter is physically cut into the label, allowing the colour of the oil to show through and creating the impression that it is dripping from the mark itself.
The label is printed on lightly textured paper in a natural, earthy tone, reinforcing warmth, tactility and a connection to the land. Calm serif typography clearly organises the product information. Built around a single letter, the identity demonstrates how simplicity can become a compelling sign of quality.
Year
2026
Mentors and collaborators
BRUKETA&
Davor Bruketa (designer)
Radovan Radičević (head of DTP)
PARTNERS
Etikgraf
Client
obitelj Grubić
Author
Bruketa& is an independent strategic consultancy specialising in reputation, brands, communication and transformation. For more than 30 years, it has helped companies, institutions, cities and countries increase their value by shaping how they are seen, understood and remembered.
Working at the intersection of strategy, business, culture, design, communication and technology, Bruketa& develops brands, communication platforms and organisational transformations. Its practice also encompasses products, services, customer experiences and social initiatives. It is guided by the belief that reputation and trust are among an organisation’s most valuable assets, helping clients define their role in society and turn strategy into a story people can believe in.
Bruketa& is one of the most internationally awarded agencies from this part of Europe, with more than 800 Croatian and international accolades. It has received multiple Cannes Lions and 32 Red Dot Awards, including four “Best of the Best” distinctions. Its projects have also been recognised by D&AD, the Clio Awards, The One Show, ADC New York, New York Festivals, Eurobest, Epica, Effie, the iF Design Award, the London International Awards, Cresta and Graphis.

