A poster design system was created for the Croatian National Theatre in Zagreb’s 2024/2025 season, unifying communication across its three artistic disciplines: drama, opera and ballet. The system provides each production with a clear, functional and recognisable visual framework while remaining flexible enough to accommodate different titles, formats and communication needs.

The visual language is built around strong photography that conveys the atmosphere of each production, combined with a clear typographic hierarchy designed for immediate legibility in public space. The production title appears as the primary information, accompanied by a clearly identified discipline – DRAMA, OPERA or BALLET – while credits, key details and the season mark are organised within a modular layout.

The typographic system combines the Rotis and Safiri typefaces. Rotis gives the titles a sense of authority appropriate to a national theatre institution, while Safiri structures information and metadata with precision and restraint. The colour palette, contrasts and compositions are adapted to outdoor and digital formats, with an emphasis on legibility during the day, at night and when viewed in passing.

The system is applied across citylight posters, billboards, horizontal outdoor formats, digital announcements, the website, social media and newsletters. It provides the theatre with a contemporary and consistent visual framework for the entire season while respecting the institution’s identity and allowing each production to retain its own character.