Celebrating more than a decade of successful creative work, Señor presented a distinctive self-promotional project: “Fussnota”, the world’s first niche fragrance for feet.

The scent combines a sophisticated composition of freshly cut grass, bergamot, Spanish lemon cake and cedar, gradually moving from fresh to gourmand notes. By pushing the boundaries of olfactory branding, Señor transformed a play on words into a tangible premium product that balances between the ingenious and the absurd.

The project brings together humour, conceptual consistency and high-quality execution, creating a brand experience that is unexpected, memorable and almost impossible to ignore.