ZGDW 2026

PROGRAM

ZGDW AWARD

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RADIONICE

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English

ZGDW AWARD FINALISTS /

Graphic Design

Bruketa&

LINES

Project

LINES – the Laboratory for Intelligent Energy Systems at the University of Zagreb’s Faculty of Mechanical Engineering and Naval Architecture – measures its success by the reduction of the problem it was established to address. In collaboration with Bruketa&, it developed “An Identity Designed in the Hope of Disappearing”, a visual identity that responds directly to publicly available CO₂ emissions data.

When emissions are high, the identity appears strong and pronounced. As they decrease, its visual elements become progressively more subtle, eventually disappearing altogether in the ideal scenario. The identity therefore communicates the laboratory’s mission by translating emissions data into a changing visual system.

The system is intuitive, accessible and adaptable to every format and communication channel. Clear rules and templates enable consistent application without continuous design supervision, while its informative, non-alarmist tone does not simply communicate crisis, but invites a collective response.
Most visual identities are designed to endure. This one was created in the hope that it will disappear.

Year

2026

Mentors and collaborators

LINES / FACULTY OF MECHANICAL ENGINEERING AND NAVAL ARCHITECTURE
Tea Žakula, PhD (head of laboratory)

BRUKETA&
Davor Bruketa (creative director, designer)
Helena Hlišć (designer)
Lucija Mlačak (project director)
Helmut Breineder (illustrator)
Damir Morpurgo (video animator)
Lea Klečak (video animator)
Anja Pečovnik (head of video production)
Antonia Šikljan (senior copywriter)
Davor Ćosić (senior PR specialist)

Client

LINES, Fakultet strojarstva i brodogradnje Zagreb

Author

Bruketa& is an independent strategic consultancy specialising in reputation, brands, communication and transformation. For more than 30 years, it has helped companies, institutions, cities and countries increase their value by shaping how they are seen, understood and remembered.

Working at the intersection of strategy, business, culture, design, communication and technology, Bruketa& develops brands, communication platforms and organisational transformations. Its practice also encompasses products, services, customer experiences and social initiatives. It is guided by the belief that reputation and trust are among an organisation’s most valuable assets, helping clients define their role in society and turn strategy into a story people can believe in.

Bruketa& is one of the most internationally awarded agencies from this part of Europe, with more than 800 Croatian and international accolades. It has received multiple Cannes Lions and 32 Red Dot Awards, including four “Best of the Best” distinctions. Its projects have also been recognised by D&AD, the Clio Awards, The One Show, ADC New York, New York Festivals, Eurobest, Epica, Effie, the iF Design Award, the London International Awards, Cresta and Graphis.