Studio Sudar

JGL Grupa '24

Project

The concept and production of the “JGL Group Integrated Annual Report 2024” are rooted in craftsmanship and tactility. The starting point was an abstract, almost poetic brief defined by values including togetherness, respect, responsibility, authenticity, harmony and sustainability. For JGL, these are not merely declarative principles, but values affirmed by a number of relevant industry awards. The challenge was to translate them into a visual language without resorting to literal representation.

The publication features an exposed spine hand-sewn with multicoloured threads. Seemingly random and individual, the threads form a harmonious whole, becoming a metaphor for people, their diversity and the strength of their connections. Their deliberate organic imperfection is contrasted with a restrained, minimalist white cover. The title is rendered in handwritten typography using foil stamping with a subtle platinum sheen, adding a refined tactile quality to the object.

Inside, the publication follows a strict grid system, while delicate line illustrations extend the visual language established by the sewn threads. Every stage, from the handcrafted cover to the printing process, required exceptional precision, resulting in a publication in which concept, materiality and content complement one another naturally.

Year

2025

Mentors and collaborators

Siniša Sudar (creative director)
Žana Mrša (art director)
Ida Sinovčić (art director)
Korina Deliaga (illustration)
Tibor Jeličić Szorsen (project manager)
i.t.graf (printing)
Crobook (binding and finishing)

Client

JGL d.d.

Author

Studio Sudar specialises in graphic design and visual communication, with a focus on developing visual identities, branding, packaging, animation and web design. Since 2006, the studio has created projects that combine strategy, aesthetics and functionality. Its work has received professional awards and been featured in Croatian and international design publications.

The studio is drawn to challenges that require a different perspective and original solutions. It develops considered visual systems that are not merely temporary responses to trends, but long-term foundations for brand identities. Its practice is guided by simplicity, elegance and dedication to the process, creating design with character, purpose and lasting impact.

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