An HT survey revealed alarming facts: 52% of young people have experienced hate speech, consider it a serious social problem, and half of them witness threats of violence monthly. Hate also spreads across social media, and HT has a responsibility to build a safer digital space.

HT transformed actual hate messages into provocative visuals that encourage reflection on one’s own passivity. On social media, young people chose which influencer would speak about which topic: poverty, body shaming, homophobia, anonymous online attacks, and xenophobia.

In collaboration with Hiljson Mandela, HT also launched the hit song “PA PA PA”, which has been streamed over 1.5 million times.