Digital Communication Design and Interaction Design
Karla Jaranović
_place

Project
The “_place” project refers to the absence of place: a space that cannot be recorded on geographical maps, but only through personal experience. It explores how positive and negative emotions shape the perception of a place. The project was inspired by Christian Nold’s “Emotional Cartography”, which examines the political, social and cultural implications of visualising emotional experiences.
The visualisations of the parameters NOSTALGIA, EXCITEMENT, SAFETY, LOVE and HAPPINESS derive from the designer’s theoretical research and personal interpretation. Technology is used as a medium for translating emotions into a visual language.
The tool’s visual identity draws on the pixelated aesthetic of the graphics it generates, combining vivid colours with ironic slogans such as no sunsets pls, no more fridge magnets, big ben who, emotionally abroad and not tripadvisor-approved. These phrases question the clichés of mass tourism and emphasise that a place is defined not by recognisable landmarks, but by personal perception.
The project also extends into physical space through a limited series of 50 × 50 cm scarves featuring visualisations of places with personal significance to the designer. Together with postcards and stickers, they form an expanded visual system that allows the project to exist beyond the screen.
Year
2025
Author
Karla Jaranović is a master’s student in Visual Communication Design at the School of Design, Faculty of Architecture, University of Zagreb, where she also completed her undergraduate studies. She spent part of her education at the Köln International School of Design (KISD) through the Erasmus programme.
She is a recipient of the School of Design Annual Award and the 2025 Zagreb Design Week Award. Her work has been presented at festivals and exhibitions including Zagreb Design Week, the Croatian Design Biennial, DA! Festival and Museumsnacht Köln, as well as in the permanent exhibition of the History Museum of Bosnia and Herzegovina in Sarajevo.
Through her projects, she explores the potential of new technologies and develops experimental approaches to visual communication.




