The poster is one of graphic design’s fundamental playgrounds – a format through which designers have long experimented with typography, photography, illustration, composition and visual language. But at a time when digital media dominate and visual content is produced and circulated at extraordinary speed, a new question emerges: what does a poster look like today?

The workshop explores the poster “in the age of technical hyperproductivity”. Traditional print proportions will be replaced by digital formats, with a particular focus on the visual language of electronic music and club culture.

Working from a shared brief, participants will create a digital poster for an electronic dance event to be held afterwards, with the resulting visuals used in its communication and all participants credited. Over the course of the workshop, the initial static image will gradually develop into an animated poster, creating space to experiment with movement, rhythm, typography and digital composition.

The workshop approaches the poster as a living format capable of adapting to new media without losing its essential purpose – to communicate an idea clearly, powerfully and with a distinct visual voice.