The packaging design for the “Soul” tea line includes three flavours: barley, jujube and corn. The project is inspired by traditional Korean teas, with raw, natural ingredients in their original form serving as the visual foundation of the design.

By combining a simple sans-serif typeface, raster-style botanical illustrations and soft colours, the packaging conveys the natural, simple and organic character of the product. Part of the raster pattern is cut out to create openings through which the tea contents can be seen, further emphasising the connection between the visual identity and the product itself.