The “SOUV” project transforms a souvenir from a static object into an interactive interface. By tapping an NFC tag or scanning a QR code, the physical product becomes an entry point to a private digital experience connected to a particular destination, cultural institution, event or journey.

During registration, users connect SOUV to a personal account, choose whether to keep it or give it as a gift, and begin adding photographs, videos and written memories. Each object opens a personal Memory Page where user-generated content is combined with selected stories, recommendations and information related to the place or experience.

A timeline organises memories chronologically, while an automatically generated video turns selected content into a shareable summary. The Collections feature allows multiple SOUV objects to be brought together within a growing digital archive of memories.

A unified design system connects the public website and the product interface, covering registration, memory creation, content discovery and collection management. By linking a physical object with a digital space that develops over time, SOUV creates a lasting connection with the experience beyond the visit itself.