Graphic Design
Bruketa&
A Forest of Data Rooted in Sustainability

Project
The first sustainability report by Igepa Plana, a leading Croatian distributor of graphic materials and paper, is entitled “A Forest of Data Rooted in Sustainability”. It was designed as a visual and narrative metaphor for a systematically connected approach to sustainable business.
Rather than presenting ESG information in a dry and technical manner, the report transforms complex data into a clear, engaging and visually distinctive story about the company’s impact on the environment, society and the industry. The concept is based on the motif of a forest, circular processes and the properties of the paper supplied by the company.
Through illustrations, infographics and a carefully structured graphic system, data becomes part of a living ecosystem – from responsibly sourced raw materials and certified papers to solar energy, fleet electrification and products that are reusable, recyclable or compostable.
The design emphasises that sustainability is not an isolated subject, but a network of interconnected decisions, processes and relationships. Its visual language makes key indicators easier to understand while building an emotional connection with the subject of responsible business.
Year
2025
Mentors and collaborators
IGEPA PLANA
Mihaela Franjić (sales director)
BRUKETA&
Davor Bruketa (creative director)
Maša Ivanov (account director)
Matej Vučković (junior art director)
Lara Žučko (copywriter)
Dragan Karanušić (DTP operator)
Dino Udović (project manager)
Iva Marenić (senior motion designer)
PARTNERS
Kerschoffset (printing)
Cvirn (screen printing)
Domagoj Kunić (photographer)
Client
Šuma podataka s korijenima održivosti
Author
Bruketa& is an independent strategic consultancy specialising in reputation, brands, communication and transformation. For more than 30 years, it has helped companies, institutions, cities and countries increase their value by shaping how they are seen, understood and remembered.
Working at the intersection of strategy, business, culture, design, communication and technology, Bruketa& develops brands, communication platforms and organisational transformations. Its practice also encompasses products, services, customer experiences and social initiatives. It is guided by the belief that reputation and trust are among an organisation’s most valuable assets, helping clients define their role in society and turn strategy into a story people can believe in.
Bruketa& is one of the most internationally awarded agencies from this part of Europe, with more than 800 Croatian and international accolades. It has received multiple Cannes Lions and 32 Red Dot Awards, including four “Best of the Best” distinctions. Its projects have also been recognised by D&AD, the Clio Awards, The One Show, ADC New York, New York Festivals, Eurobest, Epica, Effie, the iF Design Award, the London International Awards, Cresta and Graphis.




