Graphic Design
Studio Jota
The First Seventy Scouting Tales
Project
“The First Seventy Scouting Tales” celebrates 70 years of the Scout Association of Slovenia through portraits of 70 volunteers. A consistent grid forms the framework of the book, while each story occupies a unique space within it, reflecting individuality as part of a shared scouting identity.
The project portrays a values-based community in which people are appreciated for their authenticity and contribution. Both structured and playful, the design combines written narratives, archival photographs, cut-out elements and a colour palette derived from official scout neckerchiefs.
The visual system embodies the movement’s balance between responsibility and joy, tradition and adaptability.
Year
2025
Mentors and collaborators
Jovana Đukić (creative direction, graphic design)
Client
Scout Association of Slovenia
Author
Studio Jota is a creative studio based in Sežana, Slovenia, led by Maša Pušnik and Jovana Đukić. Their connection and shared creative practice have been developing since their kindergarten days.
The studio’s approach is rooted in listening, questioning and reshaping. By asking questions and seeking new ways of thinking and working, Studio Jota operates on the belief that every challenge can be resolved. The studio collaborates with clients in Slovenia, Croatia, Denmark, Italy, Australia and the United States.
Studio Jota received a Category Award for Excellent Slovenian Design at the 10th Brumen Biennial of Slovenian Design and the Regional Young Designers Award at the FLUID Design Forum. It was also a finalist in the Zagreb Design Week Award 2024.
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