Social Innovation Design
Francesca Martini
The (Un)Journey: A Service Design Exploration of Intimate Partner Violence Support Systems

Project
“The (Un)Journey” is a service design project that explores how survivors experience intimate partner violence (IPV) support systems, while simultaneously questioning how these experiences are represented by conventional design methods. It is based on qualitative research conducted in Chile, mapping the interactions between survivors and multiple public institutions involved in protection, justice, and support.
The project reveals how institutional fragmentation and coordination failures shape survivors’ pathways to safety, exposing experiences of risk, insecurity, and care that resist conventional linear representation. Through ecosystem mapping, alternative journey representations, and critical reflection, “The (Un)Journey” proposes new ways to visualise complexity, care, and institutional accountability.
Instead of portraying survivors’ experiences with IPV as a sequence of service encounters, it invites designers to re-examine journey mapping as a tool for representing experiences shaped by insecurity, vulnerability, and interconnected systems. By combining service design with feminist perspectives, “The (Un)Journey” expands the possibilities of journey mapping as a critical design practice for addressing complex social issues.
Year
2026
Mentors and collaborators
Andrea Botero, Associate Professor (mentor)
Nathaly Pinto, Postdoctoral Researcher (advisor)
Institution
Aalto University, School of Arts, Design and Architecture
Author
Francesca Martini is a Chilean strategic and service designer based in Finland, where she explores how design can contribute to fairer, more responsible, and more caring systems.
She recently completed her Master's degree in Creative Sustainability at Aalto University and has over seven years of experience as a strategic and service design consultant. Her practice combines systems thinking, participatory design, and qualitative research to transform complex societal challenges into meaningful services, strategies, and visual narratives.
She is particularly interested in feminist design, public services, and the role of design in creating institutional systems that are more responsible, humane, and tailored to people's lived experiences.




