Goga Golik / Michel studio

Health Education

Project

The City of Rijeka was the first in Croatia to introduce the Health Education programme into its primary schools, with the aim of developing health literacy among children and young people. The programme takes a comprehensive approach to different aspects of health, ranging from nutrition and mental health to addiction prevention and sexuality.

These areas also form the basis of the complete visual identity of the project. The logo incorporates four symbols: an apple representing nutrition, a brain for mental health, a tablet for addiction and an egg cell with a sperm cell for sexuality. These symbols are repeated across patterns and chapter markers, creating a distinctive and consistent visual system.

The handbooks for grades 5 and 6 are fully illustrated and enriched with brightly coloured graphics integrated into the text layout, headings and columns to make the content more accessible and engaging for children. Simple typography with soft, rounded forms further improves readability.

The handbooks for grades 7 and 8 continue the same visual language through vivid colours, playful illustrations and friendly, clear and highly legible typography.

Year

2024

Mentors and collaborators

Maja Sevšek (project manager)
Lea Sevšek (designer)
Tamara Sokolić Misirača (design and layout)
Irena Mikac Adamović (production)

Client

Michel studio / Grad Rijeka

Author

Goga Golik is a designer and art director who, following several years of experience at leading Croatian design studios and advertising agencies, now works through her own design studio. She has created numerous projects for cultural institutions, civil society organisations and commercial clients in Croatia and abroad.

Her work has received more than thirty Croatian and international awards and distinctions, including a Red Dot Award, Pentawards Silver and the WOLDA Award of Excellence. Her projects have been presented at numerous exhibitions in Croatia and internationally. She is a member of the Croatian Designers Association (HDD) and the Croatian Association of Artists of Applied Arts (ULUPUH).

Michel Design Studio (MICHEL d.o.o.) is a Zagreb-based marketing and creative agency with more than thirty years of experience in visual identity design, branding and the production of promotional materials.

The studio develops integrated communication solutions for companies, ranging from logo design and visual systems to digital marketing, content creation and social media management.

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