–Love, Ana.
Project Presentation “WHAT IS IT”

Address
Ul. Ivana Dežmana 4
Working hours
prema dogovoru
Exhibiton hours
17 Sept Wednesday 18.00 Project Presentation WHAT IS IT
Address
Ul. Ivana Dežmana 4
Working hours
prema dogovoru
Exhibiton hours
17 Sept Wednesday 18.00 Project Presentation WHAT IS IT
Locations
–Love, Ana. design studio was founded by product designer Ana Tevšić Nauković. She graduated from the School of Design, Faculty of Architecture, University of Zagreb, and further developed her knowledge of materials through the summer programme “Product Design with Materials in Mind” at Central Saint Martins in London.
After graduating, she exhibited at design exhibitions in London, Berlin and Copenhagen, and in 2014 founded a multidisciplinary studio working across product and graphic design. The studio places particular emphasis on limited-edition and personalised projects, whether commissioned by brands or developed through its own product lines.
The exploration of materials, paper and print remains a constant source of inspiration in the studio’s practice, particularly in packaging design projects.
Program
–Love, Ana. presents “WHAT IS IT”
“WHAT IS IT” explores friction as an integral part of the design process – a moment of resistance, questioning and transformation through which an idea passes before taking on a clear form.
At the centre of the project is new packaging for –Love, Ana. products, made from a special series of papers that carry traces of a previous life. The papers contain remnants of lavender, kiwi peel and citrus, which lose their original form through grinding and pressure during production and become part of a new material structure. What was once organic residue is transformed into paper and then into packaging, while retaining a visible trace of its origin.
Through its installation, “WHAT IS IT” reveals the process behind the material and packaging while exploring the relationship between transformation, material and the identity of an object. Visitors also receive a physical keepsake connected to the story of the project.
By invitation only.
Locations
–Love, Ana. design studio was founded by product designer Ana Tevšić Nauković. She graduated from the School of Design, Faculty of Architecture, University of Zagreb, and further developed her knowledge of materials through the summer programme “Product Design with Materials in Mind” at Central Saint Martins in London.
After graduating, she exhibited at design exhibitions in London, Berlin and Copenhagen, and in 2014 founded a multidisciplinary studio working across product and graphic design. The studio places particular emphasis on limited-edition and personalised projects, whether commissioned by brands or developed through its own product lines.
The exploration of materials, paper and print remains a constant source of inspiration in the studio’s practice, particularly in packaging design projects.
Program
–Love, Ana. presents “WHAT IS IT”
“WHAT IS IT” explores friction as an integral part of the design process – a moment of resistance, questioning and transformation through which an idea passes before taking on a clear form.
At the centre of the project is new packaging for –Love, Ana. products, made from a special series of papers that carry traces of a previous life. The papers contain remnants of lavender, kiwi peel and citrus, which lose their original form through grinding and pressure during production and become part of a new material structure. What was once organic residue is transformed into paper and then into packaging, while retaining a visible trace of its origin.
Through its installation, “WHAT IS IT” reveals the process behind the material and packaging while exploring the relationship between transformation, material and the identity of an object. Visitors also receive a physical keepsake connected to the story of the project.
By invitation only.




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