Dizajn digitalnih komunikacija i dizajn interakcija
Študentska sekcija Društva za marketing Slovenije
18. Fanfara 2025
Projekt
Projekt „18. Fanfara 2025” vizualni je identitet najveće slovenske studentske marketinške konferencije, čija je središnja tema bio rast, promatran ne kao odredište, nego kao kontinuiran proces učenja, prilagodbe i preobrazbe.
Vizualni jezik razvijen je iz mikroskopskih oblika života i jednostaničnih organizama – mutnih, poluformiranih struktura koje djeluju fluidno, meko i stalno promjenjivo. Iz toga je proizašao sustav organskih trodimenzionalnih formi koje funkcioniraju poput živog organizma, a ne kao statičan identitet. Forme se dijele, rastežu, spajaju i umnažaju, neprestano se transformirajući kroz različite primjene. Na taj način postaju metafora za testiranje ideja, učenje iz pogrešaka i prilagodbu kao preduvjet razvoja.
Identitet izbjegava krute mreže i strogu geometriju, oslanjajući se na meke i slojevite kompozicije. Odvažne boje i suptilna napetost upućuju na trenje koje prethodi napretku. Sustav je osmišljen da raste, pa svaka nova dodirna točka uvodi varijacije i omogućuje identitetu da se razvija usporedno s kampanjom, odražavajući transformaciju na koju je bila pozvana i publika.
Godina
2025
Mentori i suradnici
Oskar Miketič (voditelj dizajna, 3D motion dizajn)
Sandra Grlj (3D motion dizajn)
Nina Starman Gombač (fotografija, motion dizajn)
Lana Pavlič (vizualni identitet)
Neža Cvetkovič (vizualni identitet)
Jaka Slekovec (web dizajn, motion dizajn)
Naručitelj
Društvo za marketing Slovenije - DMS
Autor
Iza projekta stoji dizajnerski tim Studentske sekcije Slovenskog marketinškog udruženja, zajednice koja povezuje mlade marketinške entuzijaste, omogućuje im učenje i suradnju te potiče stjecanje praktičnog iskustva kroz stvarne projekte.
Tim čine Oskar, Sandra, Neža, Lana, Nina i Jaka, odabrani na temelju svojih portfolija i interesa za dizajn. Projektu su se pridružili dobrovoljno, povezujući različite perspektive, vještine i zajedničku sklonost eksperimentiranju.
Uz dizajn, članove tima povezuje širok raspon interesa, od kuglanja, keramike, kuhanja i kulture kave do eksperimentiranja s napitcima i vožnje traktora. Ta kombinacija kreativne znatiželje, različitih iskustava i otvorenosti prema novim idejama postala je polazište identiteta usmjerenog na rast, eksperimentiranje i kontinuiranu promjenu.
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