Grafički dizajn
High Altitude
Freeksi
Projekt
Linija keksa „Freeksi” brenda Biobrdo nastala je kao prirodan nastavak proizvoda koji se već godinama razvijaju u Bijelom Brdu, u srcu Slavonije. Dizajnerski izazov bio je oblikovati ambalažu koja zadržava prepoznatljiv identitet Biobrda, a istodobno novom podbrendu daje snažan i samostalan karakter.
Vizualni sustav nastavlja postojeći dizajnerski jezik brenda, nadahnut slavonskim krajolikom i motivom brda, dok tipografijom, bojama i verbalnim identitetom gradi vlastitu osobnost. Umjesto komunikacije usmjerene ponajprije na nutritivne prednosti, „Freeksi” u prvi plan stavlja okus, užitak i emociju.
Ambalaža povezuje suvremen vizualni izraz s autentičnim podrijetlom brenda te postavlja temelje za budući razvoj portfelja. Fleksibilan identitetski sustav omogućuje širenje s postojećih okusa keksa na nove linije proizvoda, uz zadržavanje dosljednog i prepoznatljivog vizualnog i verbalnog identiteta.
Godina
2026
Mentori i suradnici
Igor Škunca (kreativni direktor)
Saša Bastaić (art direktor)
Srđan Vrdoljak (dizajner)
Iva Ricov (voditeljica projekta)
Naručitelj
High Altitude d.o.o.
Autor
High Altitude strateško-kreativna je agencija unutar BMP Groupa. Pomaže brendovima pronaći jasan smjer, izgraditi prepoznatljiv identitet i razviti smislenu komunikaciju.
Strategiju, dizajn i komunikaciju ne promatra kao odvojene discipline, nego kao dijelove jedinstvenog procesa. Agencija razvija nove brendove, redefinira postojeće te oblikuje komunikacijske sustave koji obuhvaćaju ambalažu, kampanje, digitalne kanale i sve druge dodirne točke brenda.
Umjesto praćenja prolaznih trendova, High Altitude usmjerava se na ideje s jasnom svrhom. Svakom projektu pristupa promišljeno, postavlja ključna pitanja i stvara rješenja osmišljena da nadžive pojedinačnu kampanju.
Ime High Altitude ne odnosi se na visinu kojoj agencija teži, nego na perspektivu iz koje pristupa projektima, polazeći od uvjerenja da najbolja rješenja nastaju sagledavanjem šire slike.
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