Grafički dizajn
Studio Sirotić
Gelatoso
Projekt
Projekt „Gelatoso” vizualni je identitet zanatskog brenda sladoleda koji spaja emocionalnu snagu nostalgije i suvremeni dizajnerski pristup. Inspiracija za logotip proizlazi iz retro talijanskih natpisa za gelato, reinterpretiranih na način koji uravnotežuje tradiciju i svježinu.
Sustav ambalaže definiran je serijom ilustracija koje pojedine okuse razlikuju kroz prizore inspirirane uspomenama iz djetinjstva. Umjesto djece, protagonisti tih scena su odrasli: ljuljaju se na ljuljačkama, igraju pikule ili nazdravljaju voćem. Takav namjerni obrat postaje vizualna metafora središnje ideje brenda – da sladoled u svakome može probuditi dijete koje nikada nije nestalo.
Svaki okus dobiva vlastitu priču, pa ambalaža nadilazi svoju funkcionalnu ulogu i postaje medij pripovijedanja koji priziva sjećanja, emocije i osobna iskustva. Kombinacijom tipografije inspirirane retro stilom, ekspresivne ilustracije i narativnog pristupa dizajnu, „Gelatoso” oblikuje prepoznatljiv vizualni identitet koji povezuje talijansku tradiciju zanatskog sladoleda s univerzalnim osjećajima radosti, zaigranosti, nevinosti i nostalgije.
Godina
2026
Mentori i suradnici
Martina Sirotić Pavletić (vizualni identitet)
Matko Plovanić (vizualni identitet)
Vibor Juhas (ilustracija)
Naručitelj
Gelatoso
Autor
Studio Sirotić kreativni je studio za vizualne komunikacije sa sjedištem u Buzetu, u srcu sjeverne Istre. Povezujući strategiju, istraživanje i suvremeni dizajn, studio razvija vizualne identitete, brendove, publikacije, ambalažu i izložbe.
Studio je osnovala dizajnerica Martina Sirotić Pavletić, koja je gotovo dvadeset godina profesionalnog iskustva stekla u vodećim hrvatskim kreativnim agencijama, radeći na višestruko nagrađivanim projektima za domaće i međunarodne klijente.
Matko Plovanić dizajner je iz Pule koji djeluje u područjima grafičkog dizajna i dizajna proizvoda. Njegov rad obuhvaća vizualne identitete, tiskane i digitalne materijale, oblikovanje izložbenih postava, prostorne intervencije te dizajn proizvoda i ambalaže.
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