Grafički dizajn
Rašić+Vrabec
Impuls stvaranja
Projekt
Vizualni identitet projekta „Impuls stvaranja” komunicira ideju uključivosti jednostavnim i prepoznatljivim vizualnim jezikom. Motiv ruku različitih boja simbolizira suradnju, raznolikost i zajedničko stvaranje, dok dinamične kompozicije upućuju na aktivnost, sudjelovanje i otvorenost prema različitim dobnim i društvenim skupinama.
Identitet je prilagodljiv različitim medijima, od plakata do promotivnih predmeta, te podržava program radionica i predavanja. Jasan tipografski sustav i izraženi kontrasti pridonose čitljivosti i pristupačnosti, što je posebno važno u kontekstu uključivih kulturnih projekata. Vizualni sustav oblikovan je suvremeno i potiče publiku na aktivno sudjelovanje u umjetnosti.
Godina
2026
Mentori i suradnici
Vedrana Vrabec (kreativna direktorica, dizajnerica)
Marko Rašić (kreativni direktor, dizajner)
Tena Slobodnjak (dizajnerica)
Naručitelj
Galerija umjetnina Slavonski brod
Autor
Rašić+Vrabec međunarodno je nagrađivani dizajnerski studio specijaliziran za oblikovanje muzeja, izložbi i brendova. Studio djeluje u područjima oglašavanja, brendiranja, izložbenog i grafičkog dizajna, izdavaštva, digitalnih platformi, fotografije, arhitekture i umjetnosti.
Tim čine dizajneri Vedrana Vrabec i Marko Rašić, koji na različitim projektima surađuju s mrežom stručnjaka. Njihov se proces temelji na upoznavanju klijenata, njihovih ciljeva i brendova, pri čemu klijente promatraju kao partnere u razvoju projekta. Povjerenje i temeljita priprema čine osnovu pristupa usmjerenog na stvaranje jasnih i relevantnih dizajnerskih rješenja.
Studio primjenjuje cjelovit pristup koji povezuje različite perspektive i razine oblikovanja te u projekte uključuje umjetnost, dizajn i glazbu. Tijekom više od deset godina rada ostvario je brojne projekte u kulturnom i korporativnom sektoru, a jedno od njegovih ključnih područja djelovanja jest dizajn muzejskih izložbi temeljen na interaktivnosti i multimediji.
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