Grafički dizajn
KOFEIN AGENCY
Interliber
Projekt
Projekt „Interliber – dizajn logotipa” razvijen je za najveći i najposjećeniji sajam knjiga u regiji, mjesto susreta autora, čitatelja, nakladnika i ljubitelja knjige na kojem se razmjenjuju ideje i potiče dijalog.
Koncept vizualnog identiteta proizlazi iz otvorene knjige kao univerzalnog simbola znanja, slobodne misli i razmjene ideja. Logotip je oblikovan od dviju minimalističkih geometrijskih formi koje istodobno podsjećaju na stranice knjige, navodnike i dijalog. Njihova međusobna usmjerenost simbolizira susret autora i čitatelja te povezivanje različitih perspektiva posredstvom Interlibera.
Kontrastne boje dodatno naglašavaju razmjenu i interakciju, dok jednostavna forma omogućuje fleksibilnu primjenu znaka u različitim formatima. Novi identitet uspostavlja dinamičan i prilagodljiv vizualni sustav koji može obuhvatiti raznovrstan sadržaj, teme, autore i publiku.
Više od vizualnog osvježenja, projekt predstavlja Interliber kao otvorenu kulturnu platformu koja slavi dijalog, potiče znatiželju i okuplja ljude oko snage ideja i pisane riječi.
Godina
2025
Naručitelj
ZAGREBAČKI VELESAJAM d.o.o.
Autor
Kofein je nezavisna kreativna agencija iz Zagreba, osnovana 2012. godine. Brendove razvija povezivanjem strategije, dizajna i komunikacije, polazeći od dubinskog razumijevanja tržišta i korisnika. Svaki projekt promatra kao priliku za stvaranje cjelovitog i prepoznatljivog iskustva.
Agencija oblikuje vizualne identitete, ambalažu, digitalne proizvode i integrirane komunikacijske kampanje u kojima dizajn postaje pokretač poslovne i komunikacijske transformacije. Među istaknutim projektima nalazi se razvoj identiteta i ambalaže za Old Pilot’s Gin, brend koji je spojem vrhunskog proizvoda i promišljenog dizajna stekao međunarodno priznanje.
Kofein surađuje s domaćim i međunarodnim klijentima na projektima koji povezuju kreativnost i mjerljive rezultate. Interdisciplinarnim pristupom razvija brendove koji ostavljaju trag na tržištu, među ljudima i u svakodnevnom životu.
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