Grafički dizajn
Dario Zagorac
Mehor by Antonija Garcia
Projekt
Projekt „Mehor” oblikovan je kao suvremen vizualni identitet za ručno oslikane praline ispunjene pomno odabranim vrhunskim nadjevima. U spoju s pažljivo dizajniranom ambalažom, proizvod stvara jedinstven doživljaj okusa i naglašava karakter premium gastronomskog iskustva.
Tipografija identiteta razvijena je iz same forme praline. Njezini zaobljeni oblici preneseni su u oblike slova, čime se postižu ritam, mekoća i vizualna fluidnost. Takav pristup omogućio je odmak od uobičajenih serifnih i rukopisnih tipografskih rješenja koja često dominiraju u industriji čokolade.
Cilj projekta bio je oblikovati suvremen, prepoznatljiv i autentičan vizualni izraz koji ističe kvalitetu proizvoda te brendu „Mehor” daje jasan i diferenciran identitet.
Godina
2025
Mentori i suradnici
Lara and Bach (fotografija)
Naručitelj
Antonija Garcia
Autor
Studio Dario Zagorac svoju dizajnersku praksu temelji na konceptualnom promišljanju i uvjerenju da svaki projekt treba ponuditi više od estetske vrijednosti. Djeluje u području grafičkog dizajna, s posebnim zanimanjem za razvoj vizualnih identiteta koji prenose priče i izazivaju emocije.
Iako se u dizajnerskoj struci često naglašava važnost priznanja i nagrada, studio njihovo osvajanje ne postavlja kao primarni cilj. Umjesto toga, usmjeren je na stvaranje promišljenih i autentičnih rješenja koja nadilaze prolazne trendove i zadržavaju trajnu vrijednost.
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