Grafički dizajn
Señor
Ne zaboravite ostaviti recenziju
Projekt
Dokumentarni serijal „Ne zaboravite ostaviti recenziju” donosi duhovit i informativan prikaz hrvatskog turizma u 21. stoljeću kroz prizmu online recenzija. Njegovi su protagonisti ljudi koji recenzije pišu, čitaju ili o njima izravno ovise.
Budući da serijal povezuje offline i online svijet, na istom je načelu razvijen i njegov vizualni identitet. Ton komunikacije duhovit je i pristupačan, dok su vizuali istodobno prilagođeni televizijskoj publici i privlačni mlađim generacijama gledatelja.
Vizualni jezik namjerno više podsjeća na Instagram feed nego na klasičnu televizijsku reportažu, odražavajući način na koji je suvremeni digitalni svijet promijenio ne samo turizam nego i načine njegova predstavljanja.
Godina
2025
Mentori i suradnici
Tomislav Fabijanić (voditelj dizajna, Señor)
Iva Kaligarić (strateška direktorica, Señor)
Ivan Grgur (redatelj i scenarist)
Matko Mijić (animator)
Rea Rajčić (producentica, Eclectica)
Marta Eva Mećava (koordinatorica produkcije, Eclectica)
Naručitelj
Eclectica
Autor
Señor je nezavisna agencija za brendiranje i marketinške komunikacije. Pametne strategije, inovativne koncepte i vrhunsku izvedbu povezuje u komunikaciju koja je relevantna ljudima i donosi konkretne poslovne rezultate.
Svakom izazovu pristupa kao kreativnom problemu koji zahtijeva promišljeno i originalno rješenje. Bez obzira na to razvija li komunikacijsku platformu za telekomunikacijsku tvrtku, oblikuje novi identitet proizvođača zdrave hrane ili radi na neprofitnom projektu za zaštitu dupina, Señor u suradnji s klijentima nastoji pronaći nova, učinkovita i inteligentna rješenja.
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