Produkt dizajn
Dario Jakasović
Podravka
Projekt
Projekt predstavlja konceptualni redizajn vizualnog identiteta i ambalaže brenda Eva, tradicionalnog hrvatskog brenda ribljih proizvoda. Cilj je bio suvremeno reinterpretirati brend uz očuvanje njegove povezanosti s Jadranskim morem i mediteranskom baštinom.
Postojeća komercijalna estetika zamijenjena je suvremenim vizualnim jezikom inspiriranim tehnikom gyotaku, tradicionalnom japanskom metodom otiskivanja riba. Izvorni otisci digitalno su obrađeni i integrirani u ambalažni sustav, stvarajući autentične teksture i prepoznatljivu grafiku.
Razvijeni su novi logotip, paleta boja, tipografija i struktura ambalaže kako bi se oblikovao snažniji i dosljedniji identitet brenda. Slogan „Iz srca mora” zadržan je kao kulturna poveznica između suvremenog dizajna i tradicije brenda.
Projekt pokazuje kako grafički dizajn može revitalizirati etablirani prehrambeni brend poštujući njegovu povijest, unapređujući vizualnu dosljednost i jačajući njegovu tržišnu prepoznatljivost.
Godina
2026
Mentori i suradnici
prof. Denis Sardoz (komentor)
Institucija
Sveučilište Jurja Dobrile u Puli
Autor
Dario Jakasović dizajner je grafičkih komunikacija iz Splita. Studira grafički dizajn na Odsjeku za dizajn i audiovizualne komunikacije Sveučilišta Jurja Dobrile u Puli.
Njegova područja interesa obuhvaćaju vizualne identitete, brendiranje, dizajn ambalaže, fotografiju i eksperimentalnu vizualnu komunikaciju. Inspiriran minimalizmom, glazbom i istraživanjem različitih kreativnih tehnika, u svojem radu povezuje konceptualno promišljanje sa suvremenim vizualnim izrazom.
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