Grafički dizajn
Melanie Palavra, Nika Šmic
Tiflološki muzej
Projekt
Projekt „Promotivni materijali za Tiflološki muzej” razvijen je unutar koncepta „Drugi vid”, zamišljenog kao inkluzivni muzej za slijepe, slabovidne i videće osobe. Naziv koncepta proizlazi iz ideje različitih načina percepcije i doživljavanja sadržaja, a upravo je inkluzivnost postala polazište cjelokupnog grafičkog oblikovanja.
Promotivni sustav obuhvaća plakate, brošure, vizitke i ulaznice, oblikovane u dvije paralelne verzije – za videće te za slijepe i slabovidne posjetitelje. Materijali namijenjeni videćim osobama oblikovani su u svijetlim tonovima, dok su verzije za slijepe i slabovidne zatamnjene, čime se vizualno simbolizira različitost percepcije. Njihovo oblikovanje temelji se na snažnim kontrastima i prilagođenoj paleti boja kako bi sadržaj bio čitljiviji osobama s djelomično očuvanim vidom, dok je tekstualni sadržaj dostupan i na Brailleovu pismu.
Vizualni identitet i logotip razvijeni su prema istim načelima pristupačnosti i kontrasta. Dvostrukim sustavom promotivnih materijala projekt ne odvaja posjetitelje, nego različitim načinima komunikacije omogućuje pristup istom sadržaju te istražuje ulogu grafičkog dizajna u stvaranju inkluzivnijeg muzejskog iskustva.
Godina
2026
Mentori i suradnici
doc. art. Luka Borčić (mentor)
Institucija
Sveučilište Sjever, Odjel za medijski dizajn
Autor
Nika Šmic i Melanie Palavra studentice su Medijskog dizajna na Sveučilištu Sjever. U svojem autorskom radu razvijaju se u različitim, ali međusobno povezanim područjima vizualnih komunikacija.
Melanie se primarno bavi fotografijom, kroz koju istražuje identitet, prostor, tijelo i osobne narative. Njezin rad često obilježava konceptualan i umjetnički pristup vizualnom pripovijedanju. Nika je usmjerena na grafički dizajn i oblikovanje promotivnih materijala, s naglaskom na razvoj funkcionalnih i vizualno usklađenih dizajnerskih rješenja.
Njihova suradnja temelji se na povezivanju različitih pristupa, zajedničkom razvoju koncepta i promišljanju vizualne komunikacije. Kroz projekt promotivnih materijala za Tiflološki muzej istražuju inkluzivni dizajn i načine na koje se komunikacija može prilagoditi različitim skupinama korisnika.
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