Grafički dizajn
Studio Sudar
Rea
Projekt
Polazište za dizajn etikete „Rea Olive Oil” bila je tipografska interpretacija krajolika maslinika iz kojeg ulje potječe. U tipično dalmatinski, kaskadni pejzaž suhozida uronjena je suvremena monumentalna kuća, čije se terase, platoi i agrarne površine međusobno isprepliću. Granica između arhitekture i maslinika pritom postaje gotovo neprimjetna.
Etiketa je oblikovana kroz isti dijalog suprotnosti, kao jednostavno i suvremeno rješenje bez uobičajenih motiva masline. Naglasak je stavljen na tipografiju i sirovu, reduciranu estetiku. Odvažan gradijent kontrastnih boja, preuzet iz tonova okoliša i arhitekture, suprotstavljen je mirnoj i kontroliranoj tipografskoj kompoziciji.
Naziv Rea unosi klasičnu notu i toplinu kroz serifno pismo, upareno s neutralnom suvremenom tipografijom ostatka teksta. Poput arhitekture i maslinika, naizgled suprotstavljeni elementi etikete tvore skladnu cjelinu, uspostavljajući ravnotežu između tradicije i suvremenosti, sirovosti i profinjenosti.
Godina
2025
Mentori i suradnici
Siniša Sudar (kreativni direktor)
Žana Mrša (art director)
Eva Bakrač (mlađa dizajnerica animacije)
Bojan Matoš (fotografija)
Naručitelj
OPG AM Vis
Autor
Studio Sudar bavi se grafičkim dizajnom i vizualnim komunikacijama, s naglaskom na razvoj vizualnih identiteta, brendiranje, ambalažu, animaciju i mrežni dizajn. Od 2006. godine oblikuje projekte koji povezuju strategiju, estetiku i funkcionalnost. Rad studija nagrađivan je strukovnim priznanjima te predstavljen u domaćim i međunarodnim publikacijama posvećenima dizajnu.
Studio privlače izazovi koji zahtijevaju drukčiji pogled i originalna rješenja. Razvija promišljene vizualne sustave koji nisu tek prolazan odgovor na trendove, nego dugoročan temelj identiteta brenda. U svojem radu vodi se načelima jednostavnosti, elegancije i predanosti procesu, stvarajući dizajn koji ima karakter, svrhu i ostavlja trajan trag.
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