Grafički dizajn
Goga Golik
SviMi
Projekt
Vizualni identitet projekta „SviMi”, kulturno-edukativnog programa Knjižnica grada Zagreba, razvijen je s ciljem integracije migranata u kulturni život grada te senzibilizacije javnosti kroz susrete, dijalog i zajedničko učenje.
Logotip simbolički prikazuje proces uključivanja migranata u društvo. Oblikovan je iz geometrijske tipografije čiji robusni oblici upućuju na stabilnost i otvorenost knjižnice kao javne institucije. U slova su integrirane strelice koje predstavljaju ljude koji dolaze iz različitih dijelova svijeta. Njihovi različiti smjerovi ulaska u slova vizualna su metafora različitih životnih putova i zemalja podrijetla, dok njihovo uklapanje u samu strukturu tipografije simbolizira postajanje dijelom zajednice, a ne ostajanje izvan nje.
Paleta boja izvedena je iz zastava zemalja iz kojih dolazi najveći broj migranata uključenih u projekt, među kojima su Nepal, Sirija, Filipini, Indija, Irak, Iran, Peru, Argentina, Uzbekistan i Ukrajina. Na taj način boja postaje dodatni nositelj značenja te naglašava kulturnu raznolikost koju projekt okuplja.
Godina
2025
Mentori i suradnici
Željko Paulić (animacija logotipa)
Naručitelj
Knjižnice grada Zagreba
Autor
Goga Golik dizajnerica je i umjetnička direktorica koja, nakon višegodišnjeg iskustva u vodećim hrvatskim dizajnerskim studijima i oglašivačkim agencijama, djeluje kroz vlastiti dizajnerski studio. Autorica je brojnih projekata za kulturne institucije, organizacije civilnog društva te komercijalne klijente iz Hrvatske i inozemstva.
Za svoj je rad primila više od trideset domaćih i međunarodnih nagrada i priznanja, među kojima su Red Dot Award, Pentawards Silver i WOŁDA Award of Excellence. Njezini su radovi predstavljeni na brojnim izložbama u Hrvatskoj i inozemstvu.
Članica je Hrvatskog dizajnerskog društva (HDD) i Hrvatske udruge likovnih umjetnika primijenjenih umjetnosti (ULUPUH).
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