Grafički dizajn
2 Dizajnera
Končar kućanski aparati
Projekt
Povodom osamostaljivanja brenda Končar kućanski aparati razvijen je novi logotip koji zadržava povezanost s matičnim brendom, a istodobno uspostavlja vlastiti identitet. Budući da je logotip morao ostati isključivo tipografski, bez dodatnih grafičkih elemenata, rješenje se temelji na minimalnoj, ali značenjski snažnoj intervenciji.
Jedan od ključnih zahtjeva bio je zadržati ravnu crtu iznad slova „č”, kao prepoznatljivu poveznicu s postojećim logotipom Končara. Dodavanjem kvadratnog oblika dijakritički znak suptilno je transformiran u prikaz perilice rublja.
Ta intervencija istodobno komunicira kategoriju proizvoda i hrvatsko podrijetlo brenda. Slovo „č”, kao karakterističan element hrvatske abecede, postaje nositelj identiteta, dok referenca na perilicu rublja jasno upućuje na područje kućanskih aparata.
Na temelju logotipa razvijen je cjelovit sustav piktograma za različite kategorije proizvoda, kao i signalizacija te dodatne ikone namijenjene internoj uporabi u poslovnoj zgradi.
Godina
2025
Mentori i suradnici
Miran Mijović Bašić (vizualni identitet i signalistika)
Otto Kušec (vizualni identitet i signalistika)
Bruna Gloković (vizualni identitet i signalistika)
Naručitelj
Končar - kućanski aparati
Autor
2Dizajnera je dizajnerski studio koji vode Miran Bašić i Otto Kušec, sa sjedištima u Dubrovniku i Zagrebu. Obojica su diplomirala na Studiju dizajna Arhitektonskog fakulteta Sveučilišta u Zagrebu, gdje su razvili zajednički dizajnerski jezik i pristup koji i danas obilježava njihov rad.
Studio djeluje u različitim područjima vizualnih komunikacija, od oblikovanja vizualnih identiteta, letteringa i ilustracije do plakata i komunikacijskih kampanja. Njihove projekte karakteriziraju konceptualna igra, osjetljivost prema lokalnom kontekstu, precizna izvedba i pažnja posvećena detaljima.
Tijekom godina surađivali su s kulturnim organizacijama, javnim institucijama i komunikacijskim agencijama. Članica studija je i grafička dizajnerica Bruna Gloković, koja dodatno proširuje kreativne kapacitete tima.
2Dizajnera promatra dizajn kao alat za komunikaciju, pripovijedanje i rješavanje konkretnih problema, neovisno o tome radi li se o brendu, kampanji ili projektu s društvenom dimenzijom.
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