Dizajn digitalnih komunikacija i dizajn interakcija
ILLE CONCEPT
Digital Look
Projekt
Neki su brendovi stvoreni da budu viđeni. Drugi su pak osmišljeni kako bi sve oko sebe učinili vidljivim.
Projekt „Digitalni izgled” razvijen je s ciljem redefiniranja vanjskog oglašavanja kroz suvremenu mrežu digitalnih zaslona. Pokrenut u Zadru, projekt je usmjeren na izgradnju prepoznatljivog brenda s mogućnošću budućeg širenja diljem Hrvatske.
Proces je započeo definiranjem strategije, vrijednosti brenda i načina njegove komunikacije u dinamičnom medijskom okruženju. Inspiriran svjetlom, pokretom i vidljivošću, vizualni identitet odražava obilježja digitalne komunikacije i njezinu ulogu u privlačenju pozornosti u urbanom prostoru.
Razvijen je prilagodljiv vizualni sustav temeljen na naglašenoj tipografiji, dinamičnim gradijentima i suvremenim grafičkim elementima. Sustav omogućuje dosljednu primjenu na digitalnim zaslonima, promotivnim materijalima, animiranim grafikama i brendiranim aplikacijama.
Projekt nadilazi oblikovanje pojedinačnog vizualnog identiteta te uspostavlja skalabilan sustav koji se može razvijati usporedno s novim tehnologijama i poslovnim rastom. Svaki zaslon tako postaje komunikacijska platforma koja tvrtkama omogućuje veću vidljivost u digitalnom medijskom prostoru.
Godina
2026
Naručitelj
Digital Look d.o.o.
Autor
ILLECONCEPT je kreativni studio usmjeren na jasnoću, strukturu i promišljen dizajnerski pristup. Razvija vizualne identitete i dizajnerske sustave za brendove koji cijene preciznost, dosljednost i dugoročnu relevantnost.
Dizajn shvaćaju kao proces promišljanja, redukcije i pročišćavanja kojim se ideje pretvaraju u jasne i dugotrajne vizualne sustave. Njegov pristup obilježavaju preciznost i suzdržanost, a bliska suradnja s klijentima omogućuje dosljednu i pažljivo razrađenu realizaciju. Svaka dizajnerska odluka proizlazi iz jasno određene svrhe.
Uz vlastitu dizajnersku praksu, ILLECONCEPT surađuje s mrežom partnera za tisak i razvoj digitalnih rješenja. Takva suradnja omogućuje realizaciju fizičkih i digitalnih iskustava uz očuvanje koherentne i dosljedne dizajnerske vizije.
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