Grafički dizajn
Bruketa&
Obitelj Grubić
Projekt
Briševo, smješteno sedam kilometara sjeverno od Zadra, ima povoljne uvjete za uzgoj maslina. Blizina mora, obilje sunca, vjetrovi s Velebita, stalno strujanje zraka i specifičan sastav tla pridonose nastanku aromatičnog maslinova ulja s visokim udjelom polifenola. U tom podneblju nastaje ulje obitelji Grubić, predstavljeno ambalažom koja jasno komunicira njegovo podrijetlo i karakter.
Boca klasičnog oblika izrađena je od tamnog stakla u zelenoj i jantarnoj nijansi, čime se ulje štiti od svjetlosti, dok rebrasti čep naglašava sigurnost i utilitarnu eleganciju. Središnji element identiteta geometrijski je oblikovan znak u obliku slova „g”, izveden u snažnom crnom kontrastu. U varijanti s izrezom znak je fizički oblikovan u etiketi, pa se kroz otvore vidi boja ulja, stvarajući dojam da ono kaplje iz samog znaka.
Etiketa je tiskana na blago teksturiranom papiru prirodnog, zemljanog tona, koji naglašava toplinu, taktilnost i povezanost sa zemljom. Smirena serifna tipografija jasno organizira podatke o proizvodu. Identitet izgrađen oko jednog slova pokazuje kako jednostavnost može postati uvjerljiv znak kvalitete.
Godina
2026
Mentori i suradnici
BRUKETA&
Davor Bruketa (dizajner)
Radovan Radičević (voditelj DTP odjela)
PARTNERI
Etikgraf
Naručitelj
obitelj Grubić
Autor
Bruketa& je nezavisna strateška konzultantska kuća za reputaciju, brendove, komunikaciju i transformaciju. Više od 30 godina pomaže kompanijama, institucijama, gradovima i državama povećati svoju vrijednost oblikujući način na koji ih ljudi vide, razumiju i pamte.
Djeluje na sjecištu strategije, poslovanja, kulture, dizajna, komunikacija i tehnologije. Razvija brendove, komunikacijske platforme i organizacijske transformacije te oblikuje proizvode, usluge, korisnička iskustva i društvene inicijative. Polazi od uvjerenja da su reputacija i povjerenje među najvrjednijim resursima svake organizacije, pomažući klijentima definirati svoju ulogu u društvu i pretvoriti strategiju u priču kojoj ljudi vjeruju.
Bruketa& jedna je od međunarodno najnagrađivanijih agencija iz ovog dijela Europe, s više od 800 domaćih i međunarodnih priznanja. Višestruko je nagrađivana na festivalu Cannes Lions te je osvojila 32 nagrade Red Dot, među kojima četiri priznanja „Best of the Best”. Njezini su projekti nagrađeni i na natjecanjima D&AD, Clio Awards, The One Show, ADC New York, New York Festivals, Eurobest, Epica, Effie, iF Design Award, London International Awards, Cresta i Graphis.
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