Grafički dizajn
Bruketa&
16. Ljetne noći Teatra Exit
Projekt
Vizualni identitet za 16. Ljetne noći Teatra Exit polazi od ideje kazališta kao mjesta susreta stvarnosti i fikcije, u kojem emocije izlaze na pozornicu. Projekt je razvijen za manifestaciju koja već godinama povezuje umjetnost s gradskim prostorima i približava kazalište svakodnevnom životu.
Središnji motiv identiteta su crvene zavjese, jedan od najprepoznatljivijih simbola kazališta. One ovdje nisu samo dekorativni element, nego i metafora kazališnog iskustva: istodobno skrivaju i otkrivaju, pozivaju i provociraju, stvarajući prostor iščekivanja, napetosti i interpretacije.
Vizualni sustav temelji se na prizoru crvenih zavjesa obješenih na užetu, koji evocira ljetnu svakodnevicu i pretvara običan gradski motiv u improviziranu scenu. Takav prizor nosi dozu nostalgije, ali i univerzalnu poruku da kazalište može nastati bilo gdje – u dvorištu, na ulici ili u parku.
Dolaskom večeri zavjese dobivaju novu dimenziju. Sjene koje padaju na njih prizivaju atmosferu drame i misterija te sugeriraju da kazalište nije samo prostor zabave, nego i medij koji odražava stvarnost. Iza zavjesa kriju se priče koje potiču promišljanje, preispitivanje i promjenu.
Godina
2025
Mentori i suradnici
BRUKETA&
Helena Hlišć (junior dizajnerica)
Antonia Šikljan (copywriterica)
Ijan Prelac (junior dizajner)
Ivana Momčilović (art direktorica)
Davor Bruketa (kreativni direktor)
Karla Jurič (voditeljica projekta)
Željka Tročak (DTP operatorica)
Radovan Radičević (voditelj DTP odjela)
TEATAR EXIT
Matko Raguž (umjetnički ravnatelj)
Tajana Grbić (organizacija i marketing)
Naručitelj
Teatar Exit
Autor
Bruketa& je nezavisna strateška konzultantska kuća za reputaciju, brendove, komunikaciju i transformaciju. Više od 30 godina pomaže kompanijama, institucijama, gradovima i državama povećati svoju vrijednost oblikujući način na koji ih ljudi vide, razumiju i pamte.
Djeluje na sjecištu strategije, poslovanja, kulture, dizajna, komunikacija i tehnologije. Razvija brendove, komunikacijske platforme i organizacijske transformacije te oblikuje proizvode, usluge, korisnička iskustva i društvene inicijative. Polazi od uvjerenja da su reputacija i povjerenje među najvrjednijim resursima svake organizacije, pomažući klijentima definirati svoju ulogu u društvu i pretvoriti strategiju u priču kojoj ljudi vjeruju.
Bruketa& jedna je od međunarodno najnagrađivanijih agencija iz ovog dijela Europe, s više od 800 domaćih i međunarodnih priznanja. Višestruko je nagrađivana na festivalu Cannes Lions te je osvojila 32 nagrade Red Dot, među kojima četiri priznanja „Best of the Best”. Njezini su projekti nagrađeni i na natjecanjima D&AD, Clio Awards, The One Show, ADC New York, New York Festivals, Eurobest, Epica, Effie, iF Design Award, London International Awards, Cresta i Graphis.
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