The “Freeksi” biscuit line by Biobrdo was developed as a natural extension of the products the brand has been creating for years in Bijelo Brdo, in the heart of Slavonia. The design challenge was to create packaging that retained Biobrdo’s recognisable identity while giving the new sub-brand a strong and distinctive character of its own.

The visual system builds on the brand’s existing design language, inspired by the Slavonian landscape and the motif of a hill, while developing its own personality through typography, colour and verbal identity. Rather than focusing primarily on nutritional benefits, “Freeksi” places flavour, enjoyment and emotion at the centre of its communication.

The packaging combines a contemporary visual expression with the brand’s authentic origins and establishes a foundation for the future development of the portfolio. The flexible identity system allows the existing biscuit flavours to expand into new product lines while retaining a consistent and recognisable visual and verbal identity.