ma nu

Piena Nalí

Project

“Nalí” is a limited edition within the Piena sparkling wine line by Dobra Berba, a young winery from Plešivica. Rather than relying on tradition, the winery builds its brands through bold ideas and an unconventional approach, which is clearly reflected in the visual identity of this edition.

“Nalí” is intended for an audience that does not equate quality with formality, but with an authentic and relaxed experience. It speaks to a generation that opens sparkling wine just as naturally at brunch, during a spontaneous celebration, or at a late-night gathering.

The visual identity deliberately moves away from the conventional aesthetics of wine labels. Abstract, fluid forms rendered through layered gradients interpret pouring, movement, and the energy of celebration, turning the label into a visual record of the moment when the bottle starts passing from hand to hand and the celebration begins.

Year

2025

Mentors and collaborators

Igor Poturić (naming)

Client

Dobra berba

Author

ma nu. creative & design studio, based in Zagreb and on the island of Brač, was founded by designers Dora Bence and Romana Kajp. The studio develops each project as a complete visual system, from research and concept development to production and final implementation, guided by the belief that the strongest solutions emerge when idea, content and execution are considered with equal care.

Its work spans visual identity, packaging design, publications, exhibitions and spatial communication. The studio’s approach is shaped by experience in creative direction within agency environments and by work in design education, where strategic thinking, individual expression and production expertise naturally complement one another.

ma nu. focuses on projects in culture, heritage, tourism and contemporary branding, using design as a tool for interpreting content, shaping identity and creating experiences. Regardless of medium or format, the concept guides the process, while the form emerges from the content and its context.

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