The project “Promotional Materials for the Typhlological Museum” was developed within the concept “Second Sight”, conceived as an inclusive museum for blind, visually impaired and sighted visitors. The concept title derives from the idea of different ways of perceiving and experiencing content, and inclusivity became the starting point for the entire graphic design approach.

The promotional system includes posters, brochures, business cards and tickets, designed in two parallel versions – one for sighted visitors and one for blind and visually impaired visitors. Materials intended for sighted audiences use lighter tones, while the versions for blind and visually impaired users are darker, visually symbolising differences in perception. Their design is based on strong contrasts and an adapted colour palette to improve legibility for people with partial sight, while the textual content is also available in Braille.

The visual identity and logo were developed according to the same principles of accessibility and contrast. Through this dual system of promotional materials, the project does not separate visitors, but instead provides access to the same content through different modes of communication, exploring the role of graphic design in creating a more inclusive museum experience.