The project “Redesign of the Logo and Packaging for the Croatian Brand Šafram” focuses on refreshing the visual identity of Šafram’s Kim spice product. The redesign includes a new logo and packaging intended to give the product a more contemporary and distinctive appearance.

Three design variations were developed using different colour palettes, allowing customers to choose according to their personal preferences. Šafram was selected because of its long-established and recognisable identity, which has remained largely unchanged over time.

The project aimed to preserve the brand’s recognisability while introducing visual freshness, improving the product’s communication at the point of sale and making it more appealing to a broader and new audience.