The visual identity project for “ŠIZZ Smash Burger Bar” was developed for a new smash burger concept in Šibenik and includes the design of the logo and a complete visual system.

The identity is rooted in the energy of street food culture and the character of the location itself – a venue aimed at a younger audience, situated close to several secondary schools. Its visual language is built on spontaneity, playfulness and a strong graphic expression, using hand-drawn elements, spray-like gestures and illustrations of the burgers.
The main visual motifs are inspired by the process of making smash burgers, where pressure shapes the form and creates a sense of controlled chaos and a distinctive aesthetic. Hand-drawn illustrations, black ink textures, spray details and graphic interventions carry this energy throughout the identity.
Spray elements further connect the visual system with the physical space, referring to the mural at the entrance and details within the interior. In this way, the identity becomes an extension of the place itself, reflecting its character while linking the food, the atmosphere and the audience it is intended for.