The visual identity for the 17
th Summer Nights of EXIT Theatre was created for a summer theatre season that brings a sense of cultural refreshment to Zagreb at a time when the city’s programme becomes less intense. During this period, audiences seek relief from the heat, daily obligations and the hot urban asphalt. The project is based on the idea that, in summer, theatre can become a space of escape, relaxation and immersion in another world.

One of the most memorable moments of summer is the first jump into the sea – diving beneath the surface and leaving reality behind for a while. In a city without the sea, Teatar Exit becomes a place to dive into: a story, a performance, the emotions of the actors and the closeness between the audience and the stage.

The visual concept explores motifs of summer refreshment, nights out, festival atmosphere and the theatrical experience, connecting them with Teatar Exit’s recognisable energy. A circular portal in theatrical red symbolises entry into the world of the performance and the transition from the city’s heat and bustle into the welcoming atmosphere of the theatre.

The identity is built on the contrast between everyday summer life and the experience of theatre. Instead of escaping the city, it gives audiences a reason to stay in Zagreb, and instead of a conventional night out, it offers entry into an entirely different world in which the only thing that matters is the story unfolding before them.