Digital Communication Design and Interaction Design

Shape

Taria web

Project

The “Taria Website” project presents the website of Taria, a boutique villa resort on the Poreč Riviera. It was conceived as a digital extension of the spatial experience, centred on calm, relaxation and attention to detail. The brand was developed from the ground up, while the website follows its visual language through a timeless monochrome palette, minimalism, carefully introduced accent colours and handwritten typography that adds warmth and personality.

The identity is based on the relationship between architecture and music, combining the grounded quality of a tower, from the Latin turris, with the lightness of an aria. This rhythm is also reflected in the way users move through the website. Content is revealed gradually through spacious compositions, large-scale photography and a restrained typographic hierarchy that provides clear guidance.
Microinteractions and transitions are subtle and aligned with the atmosphere of the resort. The result is a clear and consistent digital experience that guides visitors towards exploring the villas and booking their stay.

Year

2025

Mentors and collaborators

Marko Lokas (UX designer)
Sabina Rešić (UI designer)
Nikola Filo (project manager)
Ivan Mikić (front-end development)
Šime Vukasović (back-end development)
Toni Matić (back-end development)
Branko Glibota (quality assurance)
Petar Babić (copywriter)

Client

Taria Resort

Author

Shape is one of the region’s leading digital product agencies. Its award-winning multidisciplinary team designs and develops digital products that combine ease of use, visual quality and business effectiveness.

Bringing together design excellence, strategic thinking and technology, Shape creates solutions for clients operating in demanding and often highly regulated industries.

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