Dizajn društvenih inovacija
Eva Bakrač
G.IRL 25
Projekt
Glagoljica, najstarije pismo hrvatske pisane kulture, danas je u stanju muzealizirane suspenzije. Iako se aktivno koristi kao simbol hrvatskog identiteta, široj javnosti ostaje nepoznat cijeli spektar njezine povijesne funkcionalnosti i potencijala za suvremenu primjenu.
Projekt „G.IRL 25” ne promatra glagoljicu kao relikt, već kao dizajnerski alat čiji se komunikacijski kapacitet može reaktivirati tipografskim eksperimentom. Kroz paralelna polja igre, eksperimenta i dizajnerske interpretacije, preispituje se uloga kulturnog nasljeđa i funkcionalne mogućnosti glagoljice izvan liturgijskog i ornamentalnog okvira.
Nizom vježbi, pismo je testirano unutar suvremenih komunikacijskih scenarija: vizualnih identiteta, tehnologije, signalizacije i neformalne komunikacije. Istraživanje je pokazalo da glagoljica može djelovati kao relevantan vizualni jezik i u današnjem okruženju, ali je utvrdilo i aspekte koji se trebaju prilagoditi i razviti kako bi imala priliku ravnopravno sudjelovati u suvremenom bilježenju i prenošenju informacija.
Nastali materijal čini „G.IRL 25” (Glagoljica In Real Life): vizualni esej koji započinje seriju glagoljičnih mikro-upotreba, tipografskih simulacija i dokumentacije iz paralelne sadašnjosti u kojoj glagoljica preuzima ulogu latinice. Odbacuje se ideja da kulturno nasljeđe mora biti statično – pismo nije osjetljivi objekt o kojem se treba brinuti izolacijom, već komunikacijski alat koji cvjeta uporabom.
Godina
2025
Mentori i suradnici
prof. art. Tomislav Vlainić (mentor)
Institucija
Sveučilište u Zagrebu, Arhitektonski fakultet, Studij dizajna
Autor
Eva Bakrač dizajnerica je vizualnih komunikacija. Diplomirala je 2025. godine na Studiju dizajna pri Arhitektonskom fakultetu u Zagrebu, a dio diplomskog studija provela je u Australiji, na odjelu Creative Communication and Media Sveučilišta Murdoch u Perthu. Tijekom studija radila je u dizajnerskom studiju Benussi & the Fish na projektima publikacija i vizualnih identiteta, nakon čega je započela rad u studiju Sudar kao motion dizajnerica.
Sudjelovala je u brojnim grupnim izložbama galerije Studija Dizajna. Kroz samostalne radove često rekontekstualizira svakodnevno te preispituje temu identiteta fikcijom i spekulacijom unutar raznih medija, s velikom ljubavlju prema narativu.
Za svoj diplomski projekt „G.IRL 25” osvojila je nagradu DA! Festivala te je nominirana za godišnju nagradu Studija Dizajna. Projekt je opisan kao vizualni esej sa stavom koji preispituje je li svakodnevno iskustvo glagoljice toliko udaljeno od njenog stvarnog kapaciteta da nije stvarno.
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