Dizajn društvenih inovacija
Francesca Martini
The (Un)Journey: A Service Design Exploration of Intimate Partner Violence Support Systems
Projekt
„The (Un)Journey” projekt je uslužnog dizajna koji istražuje iskustva preživjelih u sustavima podrške kod intimnog partnerskog nasilja (IPV), istovremeno propitujući način na koji se ta iskustva prikazuju konvencionalnim dizajnerskim metodama. Na temelju kvalitativnog istraživanja provedenog u Čileu, projekt mapira interakcije preživjelih s brojnim javnim institucijama uključenima u zaštitu, pravosuđe i podršku.
Istraživanje otkriva kako institucionalna fragmentacija i nedostaci u koordinaciji oblikuju put do sigurnosti, razotkrivajući rizike, neizvjesnost i potrebu za skrbi koji se opiru klasičnom, linearnom prikazivanju. Kroz mapiranje ekosustava, alternativne prikaze putovanja i kritičku refleksiju, projekt predlaže nove načine vizualizacije složenosti, skrbi i institucionalne odgovornosti.
Umjesto prikazivanja iskustva žrtava kao pukog niza susreta s uslugama, projekt poziva dizajnere da preispitaju mapiranje korisničkog putovanja kao alata za prikazivanje situacija oblikovanih ranjivošću i međusobno povezanim sustavima. Kombinirajući uslužni dizajn s feminističkim perspektivama, „The (Un)Journey” proširuje mogućnosti mapiranja kao kritičke dizajnerske prakse u bavljenju složenim društvenim pitanjima.
Godina
2026
Mentori i suradnici
izv. prof. Andrea Botero (mentor)
viši asist. Nathaly Pinto (savjetovanje)
Institucija
Sveučilište Aalto, Fakultet umjetnosti, dizajna i arhitekture
Autor
Francesca Martini je čileanska strateška dizajnerica i dizajnerica usluga sa sjedištem u Finskoj. U radu istražuje kako dizajn može doprinijeti pravednijim, odgovornijim i brižnijim sustavima.
Nedavno je magistrirala Kreativnu održivost na Sveučilištu Aalto i ima više od sedam godina iskustva kao konzultantica za strateški dizajn i dizajn usluga. Njezina praksa kombinira sistemsko razmišljanje, participativni dizajn i kvalitativna istraživanja kako bi složene društvene izazove pretvorila u smislene usluge, strategije i vizualne narative.
Posebno je zanima feministički dizajn, javne usluge i uloga dizajna u tome da institucionalne sustave učini odgovornijima, humanijima i osjetljivijima na iskustva ljudi.
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