Grafički dizajn
Lara Luić-Kmezić, Victoria Bucul, Enea Knežević
Knjižnice grada Zagreba
Projekt
Koncept vizualnog identiteta polazi od knjižnice kao mjesta povezivanja, razmjene znanja i otvorenosti prema zajednici. Knjižnice se promatraju kao živi sustav – mreža ljudi, sadržaja i ideja. Inspiriran mnoštvom knjižnica u gradu Zagrebu, identitet koristi pravokutnike koji simboliziraju knjige, a njihovim modularnim slaganjem oblikuje se slovo Z. Znak tako nastaje iz knjiga, vizualno naglašavajući ideju da znanje gradi grad i zajednicu.
Geometrijska jednostavnost omogućuje suvremen, jasan i lako prepoznatljiv identitet, dok modularni sustav osigurava visoku prilagodljivost različitim komunikacijskim kontekstima. Pravokutnici funkcioniraju i kao samostalni grafički elementi, stvarajući koherentan, ali dinamičan vizualni jezik.
Identitet je posebno usmjeren na jasnu komunikaciju knjižničnih aktivnosti kroz kategorije poput obavijesti, izložbi, razgovora, događanja, prostora za mlade i zbirki, koje se razlikuju bojom i strukturom modula. Sustav uključuje i programski letak KGZ-a za predstavljanje mjesečnih aktivnosti svih knjižnica u mreži. Time se korisnicima olakšava snalaženje, a knjižnice se pozicioniraju kao pristupačne, otvorene i suvremene kulturne institucije.
Godina
2025
Mentori i suradnici
prof. art. Tomislav Vlainić (mentor)
Naručitelj
Knjižnice grada Zagreba
Autor
Lara Luić-Kmezić, Victoria Bucul i Enea Knežević dizajnerice su vizualnih komunikacija i studentice diplomskog studija na Studiju dizajna pri Arhitektonskom fakultetu Sveučilišta u Zagrebu. U autorskim i suradničkim projektima istražuju različite pristupe suvremenom dizajnu, povezujući konceptualno promišljanje, eksperiment, vizualno pripovijedanje i interdisciplinarni rad.
Lara je usmjerena na vizualne identitete i strategije brendiranja, posebno na načine na koje se brendovi razvijaju i opstaju u različitim medijima. Njezin pristup obilježavaju istraživanje, konceptualizacija i promišljanje odnosa sadržaja i forme.
Victoria djeluje u područjima ilustracije i vizualnih komunikacija, istražujući društvene teme i svakodnevnu okolinu. U radu eksperimentira spajanjem analognih i digitalnih tehnika, a svoje je projekte predstavljala na izložbama, radionicama i festivalima u Hrvatskoj i inozemstvu.
Enea svoj rad razvija kroz interes za tradicionalne medije i grafički dizajn. Njezin pristup karakteriziraju posvećenost procesu, istraživanje i povezivanje prirodnih procesa sa suvremenim komunikacijskim praksama.
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