Grafički dizajn
Lara Berda, Luka Horvat
IGSM Zagreb 2026
Projekt
Projekt „IGSM Zagreb 2026 Visual Identity” izrađen je za Studentski zbor Geodetskog fakulteta povodom 38. izdanja International Geodetic Student Meetinga (IGSM). Događanje je trebalo biti održano u Zagrebu 2026. godine, a cilj projekta bio je osmisliti vizualni identitet koji istodobno predstavlja grad domaćina, hrvatsku kulturu i geodetsku struku.
Središnji motiv topografske karte unutar licitarskog srca simbolički povezuje tradiciju i struku. Paleta boja, inspirirana hrvatskom zastavom — crvenom, bijelom i plavom — dodatno naglašava nacionalni identitet i prepoznatljivost rješenja.
Tijekom razvoja projekta fokus je bio na stvaranju fleksibilnog vizualnog sustava primjenjivog u različitim medijima, uz zadržavanje dosljednosti u svim primjenama. Posebna pažnja posvećena je ravnoteži između funkcionalnosti i estetike, kako bi svaki element bio jasno komunikacijski oblikovan i vizualno usklađen.
Konačni rezultat obuhvaća primjenu identiteta na akreditacijama, certifikatima, bedževima, majicama, platnenim torbama, naljepnicama, billboardu te predlošcima za objave na društvenim mrežama. Ovakav sustav osigurava prepoznatljivost i konzistentnost vizualne komunikacije u svim formatima.
Godina
2025
Mentori i suradnici
Lara Berda (vizualni identitet)
Luka Horvat (vizualni identitet)
Naručitelj
Studentski zbor Geodetskog fakulteta
Autor
Lara Berda i Luka Horvat magistri su grafičke tehnologije, diplomirali na Grafičkom fakultetu Sveučilišta u Zagrebu. Tijekom studija razvili su interes za vizualne komunikacije, grafički dizajn i oblikovanje vizualnih identiteta, s naglaskom na funkcionalna i estetski promišljena rješenja.
Zajednički su rad započeli tijekom završne godine diplomskog studija, volontirajući za Studentski zbor Geodetskog fakulteta. U sklopu organizacije međunarodnog događanja IGSM Zagreb 2026 preuzeli su razvoj cjelokupnog vizualnog identiteta projekta, od početnog koncepta i oblikovanja do njegove primjene na različitim tiskanim i digitalnim komunikacijskim materijalima.
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