Grafički dizajn
Bruketa&
LINES
Projekt
LINES – Laboratorij za inteligentne energetske sustave Fakulteta strojarstva i brodogradnje Sveučilišta u Zagrebu – vlastiti uspjeh mjeri smanjenjem problema zbog kojeg je osnovan. U suradnji s agencijom Bruketa& stoga je razvijen vizualni identitet „Identitet osmišljen s nadom da će nestati”, koji se izravno mijenja prema javno dostupnim podacima o emisijama CO₂.
Dok su emisije visoke, identitet je snažan i izražen. Kako se smanjuju, vizualni elementi postaju sve suptilniji, a u idealnom scenariju potpuno nestaju. Na taj način identitet jasno prenosi misiju laboratorija i pretvara podatke o emisijama u promjenjiv vizualni sustav.
Sustav je intuitivan, razumljiv i primjenjiv u svim formatima i komunikacijskim kanalima. Jasna pravila i predlošci omogućuju dosljednu uporabu bez stalnog dizajnerskog nadzora, dok informativan i nealarmantan ton ne govori samo o krizi, nego poziva na zajedničko djelovanje.
Većina vizualnih identiteta oblikovana je da traje. Ovaj je osmišljen s nadom da će nestati.
Godina
2026
Mentori i suradnici
LINES / FAKULTET STROJARSTVA I BRODOGRADNJE
dr. sc. Tea Žakula (voditeljica laboratorija)
BRUKETA&
Davor Bruketa (kreativni direktor, dizajner)
Helena Hlišć (dizajnerica)
Lucija Mlačak (direktorica projekta)
Helmut Breineder (ilustrator)
Damir Morpurgo (videoanimator)
Lea Klečak (videoanimatorica)
Anja Pečovnik (voditeljica odjela videoprodukcije)
Antonia Šikljan (senior copywriterica)
Davor Ćosić (senior PR specijalist)
Naručitelj
LINES, Fakultet strojarstva i brodogradnje Zagreb
Autor
Bruketa& je nezavisna strateška konzultantska kuća za reputaciju, brendove, komunikaciju i transformaciju. Više od 30 godina pomaže kompanijama, institucijama, gradovima i državama povećati svoju vrijednost oblikujući način na koji ih ljudi vide, razumiju i pamte.
Djeluje na sjecištu strategije, poslovanja, kulture, dizajna, komunikacija i tehnologije. Razvija brendove, komunikacijske platforme i organizacijske transformacije te oblikuje proizvode, usluge, korisnička iskustva i društvene inicijative. Polazi od uvjerenja da su reputacija i povjerenje među najvrjednijim resursima svake organizacije, pomažući klijentima definirati svoju ulogu u društvu i pretvoriti strategiju u priču kojoj ljudi vjeruju.
Bruketa& jedna je od međunarodno najnagrađivanijih agencija iz ovog dijela Europe, s više od 800 domaćih i međunarodnih priznanja. Višestruko je nagrađivana na festivalu Cannes Lions te je osvojila 32 nagrade Red Dot, među kojima četiri priznanja „Best of the Best”. Njezini su projekti nagrađeni i na natjecanjima D&AD, Clio Awards, The One Show, ADC New York, New York Festivals, Eurobest, Epica, Effie, iF Design Award, London International Awards, Cresta i Graphis.
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