Grafički dizajn
Bruketa&
Vegeta prsten
Projekt
Povodom 65. rođendana Vegete osmišljena je kampanja koja potvrđuje aktualnost brenda i jača njegovu povezanost s mlađom publikom. Iako Vegeta već desetljećima obogaćuje jela diljem svijeta, istraživanje je pokazalo da je ta povezanost slabija nego kod starijih generacija.
Umjesto klasične rođendanske komunikacije, razvijeno je novo pakiranje i pokrenuta interaktivna digitalna kampanja. U suradnji s dizajnericom nakita Majom Miletić nastao je ekskluzivni srebrni „Vegeta prsten”, proizveden u ograničenoj seriji od 150 primjeraka. Predstavljen je kao simbol univerzalnosti Vegete – dodatka koji pristaje svakom jelu i svakoj prilici.
Prsten je promoviran u suradnji s vodećim influencerima, čime je dodatno ojačana prisutnost brenda među mlađom publikom. Paralelno je proveden kreativni natječaj koji je korisnike potaknuo na sudjelovanje i stvaranje sadržaja uz mogućnost osvajanja nagrada.
Kampanja je uz budžet od 25.000 eura ostvarila više od dva milijuna impresija na društvenim mrežama.
Godina
2025
Mentori i suradnici
PODRAVKA
Sanja Garaj Miloš (direktorica sektora Korporativni marketing)
Sanja Kelek (direktorica marketinga poslovnog područja Kulinarstvo)
Kristina Perković (voditeljica kategorije u poslovnom području Kulinarstvo)
Emilija Sačer (voditeljica odjela produkcije i kreative)
Dunja Milošić Odobašić (voditeljica kategorije dodataka jelima)
Kristina Turk (specijalistica za digitalne komunikacije)
Nikolina Pozder (specijalistica za marketing za tržišta zapadne Europe)
Ela Ljubić (marketinška specijalistica)
BRUKETA&
Davor Bruketa (kreativni direktor)
Maša Ivanov (direktorica odnosa s klijentima)
Tatjana Komljenović (voditeljica tima za društvene mreže)
Andrea Knapić (art direktorica)
Sanja Gumhalter (voditeljica projekta)
Marija Polimac (voditeljica društvenih mreža)
Tvrtko Karačić (videoanimator)
PARTNERI
Maja Miletić (dizajnerica)
Iva Zelenika – Crew
Dario Marčac – Crew
Leon Tetec – Izone
Naručitelj
Podravka
Autor
Bruketa& je nezavisna strateška konzultantska kuća za reputaciju, brendove, komunikaciju i transformaciju. Više od 30 godina pomaže kompanijama, institucijama, gradovima i državama povećati svoju vrijednost oblikujući način na koji ih ljudi vide, razumiju i pamte.
Djeluje na sjecištu strategije, poslovanja, kulture, dizajna, komunikacija i tehnologije. Razvija brendove, komunikacijske platforme i organizacijske transformacije te oblikuje proizvode, usluge, korisnička iskustva i društvene inicijative. Polazi od uvjerenja da su reputacija i povjerenje među najvrjednijim resursima svake organizacije, pomažući klijentima definirati svoju ulogu u društvu i pretvoriti strategiju u priču kojoj ljudi vjeruju.
Bruketa& jedna je od međunarodno najnagrađivanijih agencija iz ovog dijela Europe, s više od 800 domaćih i međunarodnih priznanja. Višestruko je nagrađivana na festivalu Cannes Lions te je osvojila 32 nagrade Red Dot, među kojima četiri priznanja „Best of the Best”. Njezini su projekti nagrađeni i na natjecanjima D&AD, Clio Awards, The One Show, ADC New York, New York Festivals, Eurobest, Epica, Effie, iF Design Award, London International Awards, Cresta i Graphis.
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