Grafički dizajn
Tandem - Lucija i Simona
Oči ne mogu disati
Projekt
Publikacija „Oči ne mogu disati” proizašla je iz promišljanja o vizualnom zagađenju kao neizostavnom dijelu suvremene svakodnevice. Okruženi ekranima, reklamama, obavijestima i neprekidnim priljevom sadržaja, često prestajemo primjećivati količinu vizualnih podražaja kojima smo izloženi. Projekt je inspiriran dokumentarnom serijom „Prst u oko”, koja je potaknula istraživanje granice između vizualne komunikacije i vizualnog šuma.
Publikacija objedinjuje akademski članak, intervju, autorski esej, pojmovnik i vizualni esej. Svaki je segment oblikovan u drukčijem formatu pa se pri prvom susretu stranice preklapaju i stvaraju dojam vizualne prenatrpanosti. Taj je početni dojam namjeran i postaje sastavni dio poruke publikacije.
Kako čitatelj lista publikaciju, iskustvo se postupno mijenja. Minimalistički dizajn, prozračan raspored i obilje praznog prostora usporavaju ritam čitanja te vode od vizualnog šuma prema jasnoći. Projekt tako pokazuje da dizajn ideju ne prenosi samo sadržajem, nego i samim iskustvom čitanja.
Godina
2025
Mentori i suradnici
Isabel Lucena (mentor)
Paulo T. Silva (mentor)
Institucija
Sveučilište Lusófona, Sveučilišni centar Lisabon
Autor
Lucija i Simona kreativni su duo koji djeluje u skladnom tandemu. Prije svega prijateljice, a zatim i partnerice u stvaranju vizualnog sadržaja, međusobno se nadopunjuju tijekom svih faza kreativnog procesa.
Njihov rad odlikuju posvećenost, dosljednost i odgovornost. Iako se razlikuju u pristupu i načinu razmišljanja, upravo te razlike koriste kao snagu zajedničkog rada. Ambiciozne su, svjesne svojih kvaliteta i spremne preispitivati vlastite ideje.
Rijetko prihvaćaju prvo rješenje. Umjesto toga istražuju, propituju, dorađuju i surađuju sve dok obje ne dođu do istog zaključka: „To je to.” Njihov način rada odražava samo značenje riječi tandem – dvije osobe koje složno djeluju prema zajedničkom cilju.
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